TikTok said the reward formula for the Creativity Program is expected to offer a higher average gross revenue for qualified video views.
The new program favors creators who make videos longer than one minute. The TikTok Pulse and LIVE subscriptions are also among its monetization options.
Maria Jung, TikTok spokesperson told TechCrunch that the company intends to create the best experience possible on TikTok. To achieve this, it plans to provide a robust ecosystem of monetization offerings to creators.
“Part of our efforts and ongoing commitment to provide requires us to evolve products and apply resources elsewhere to best support creators and explore new offerings. 7
"We developed the Creativity Program based on the learnings and feedback from the Creator Fund, and we’ll continue listening and learning from our community as we explore new features and enhance existing ones to further enrich the TikTok experience.”
