In June of 2019, it was announced at an event in Barbados that the We Are the World songwriter became the first Chair of the Global Ambassador Group for The Prince’s Trust. The Prince's Trust is a charity founded by the His Royal Highness, The Prince Of Wales.
According to Prince’s Trust International, Lionel supports the charity as it sets to work on a new global remit, tackling issues such as youth education and unemployment, supporting indigenous youth, and building sustainable communities.