Those who understood that the video was a funeral for KSI's hamster also paid tribute to the hamster, even though the video was designed in part as a piece of entertainment.

“I know half of this was for our entertainment but you got to feel for JJ throughout this memorial,” one person wrote under the video. “RIP Morpheus, this was literally an emotional video. Loved this.”

“The emotional connection you have with a pet is different, whether it’s a hamster or a dog or whatever. Condolences to JJ. Even though it’s funny, it’s also sad at the same time,” another person added.

“As mean as it initially seems, this video is actually a great send-off for Morpheus considering it’s pretty much immortalized his memory in the fanbase. Millions of people are now going to remember and grieve for Morpheus. RIP little fellow," a third added.