At the age of 24, he left his parents’ home in Manila to pursue a blogging career. He is the winner of the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.
Furthermore, news.com.au describes him as “one of Fashion 2.0’s biggest superstars” as well as a “fashion blogosphere prodigy.” He was also a social media contributor on the panel of America’s Next Top Model Cycles 19 and 20.