Seger began her professional career at the age of 13 when she was scouted by the Swedish firm Gul & Blå. Seger’s first job came in 1993 and she has worked with a number of prestigious brands in her career including, Diesel, Rabbit, Replay, and JC. Seger took on a number of jobs during her early years. She worked as a sales representative in Bonner for three years and also had a two-year stint as a marketing and sales representative for Corona and Hooch. During her early years, Seger also worked as a bartender to make things work.
In 1998, Seger took her first job in a managerial position and worked at the tobacco company, Swedish Match. After the company was sold off, Seger began working at Austria Tabak and also started taking regular classes on brand management and communication on the side. She eventually took up the role of marketing manager for FlyMe and landed a job at Malaco Leaf.
