Untold: The Rise and Fall of AND1 is the Netflix documentary that's just been released for streaming. The movie dives into what happened to cause AND1's success to crumble after years of success. The tour allowed local basketball legends to become worldwide household names. So what happened?
Anyone who's interested in the answer to that question should check out the documentary on Netflix. According to Decider, the movie appeals to a certain group of individuals.
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The outlet explains: "If you grew up loving basketball in the late ‘90s and early ‘00s, there might’ve been bigger brands than AND1, but there weren’t cooler ones. From trash-talking T-shirts to dazzling mixtapes, the upstart streetball brand changed the game, both on-court and off, bringing a swagger straight from the asphalt courts of New York City to the rest of the world."
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Decider continues: "Nothing that gold can stay forever, and in The Rise and Fall of AND1, the filmmakers follow the company’s meteoric arc through interviews with the three founders, but also with the players who drove it all."