It Works follows the controversial business MLM strategy which means sellers try to sell products to their friends and family — often on social media— and then try to and recruit others to do the same. Historically MLMs don't have shining reputations as some rely on false health claims and prey on vulnerable people. That said, it begs the question: Is It Works a legit brand or a pyramid scheme?

It's hard to tell without having a medical expert evaluate the ingredients in It Works products. But many folks on the internet are leaning towards yes.

One user on TikTok even wrote, "It Works = pyramid scheme that glorifies eating disorders."

On other platforms like X, one woman shared the multiple messages she received on Facebook from someone who was a rep for It Works claiming that it was "gross/sad" for this woman to keep messaging her since she never replied.