Although Jourdan has yet to donate the money from the effect, it seems like she is intent on doing so. In the meantime, the effect continues to spread across TikTok. While there are plenty of people with wildly differing opinions on the Palestinian conflict on TikTok, there are many users who want to find ways to help civilians in Palestine get relief from the relentless bombing they are experiencing.

The watermelon filter isn't the only way a person can help in that effort, but it's a remarkably easy one. What's more, posting a video with the watermelon filter and explaining what it's for can expand the potential audience and encourage other people to use the filter as well.