Ulta addressed the controversy the day following the email. The brand’s team opened the message with the words “We’re sorry” at the top of the page, then profusely apologized to their customers, Kate, and her family. The designer is survived by her husband, Andy Spade, and daughter, Frances Beatrix Spade.

“Ulta Beauty recently sent an email featuring Kate Spade New York Fragrance where a very insensitive choice of words was used by mistake,” the email read, per CNN. “For this, we are deeply sorry. This was a mistake, does not reflect our values, and we are taking steps to ensure it does not happen again.”

“It was certainly not reflective of the deep respect we have for Kate Spade, her family, and the Kate Spade New York brand and brand teams,” it continued. “Mental health is a very serious issue, and we apologize to the Spade family, our brand partners, and our guests as this mistake may have implied otherwise. We are committed to doing better.”