Mattel released a sneak peek of the new Barney and the image quickly spawned a barrage of tweets. "What the f--k did they do to Barney," read one tweet.

Others commented that Mattel got Barney's facial features all wrong, such as his "sleepy eyes."

Meanwhile, some folks worried about this new Barney becoming too "woke."

Unfortunately, this isn't the first time the friendly purple dino has received negative remarks. The Peacock documentary I Love You, You Hate Me explored the hate that Barney's character received, which came to be known as Barney bashing.

During Barney's prime, hate groups such as the I Hate Barney Secret Society started to form. Many parents found the character's joyful tunes and upbeat messages to be suffocating. They wanted him gone.

David Voss, the actor who played the original Barney, and David Joyner, who played the last Barney, recalled being heckled in their costumes. Meanwhile, Bob West, who played the second Barney, received death threats.

Not to mention that a woman dressed as Barney for a Massachusetts drugstore opening in 1994 had to be hospitalized after she was attacked for her costume.

Barney's new look is certainly causing an uproar, but at least there's no one in the suit to be attacked this time. Here's hoping this new Barney can overcome first impressions and convince viewers to become a happy family with a great, big hug and a kiss from me to you. Won't you say you love him too?