For the last several years, Paqui has sold individually wrapped tortilla chips made with Carolina Reaper peppers (the hottest pepper in the world) and announced the #OneChipChallenge. The hashtag has over 2 billion views on TikTok, with millions of videos showing teens and adults challenging themselves to eat the deadly chip.

The company's official website features a warning label that states:

• The chip is intended for adult consumption only and should be kept "out of reach of children."
• People who are sensitive to spicy foods or allergic to "peppers, night shades, or capsaicin" should refrain from eating the chip.
• The chip is not for pregnant people or those with any medical conditions.
• If you experience "difficulty breathing, fainting, or extended nausea," seek medical assistance immediately.

Medical experts strongly advise against the #OneChipChallenge, stating that it can actually cause a myriad of health issues, such as vomiting, throat discomfort, stomach pain, diarrhea, and even heart problems.

Dr. Melanie Ribbeck of the Kelsey-Seybold Clinic discussed the challenge with Fox 26 Houston and opened up about the potential dangers people may face if they partake in this viral trend.

"There is the potential for dangerous side effects from consuming large amounts of capsaicin," Dr. Ribbeck explained, adding, "Repeated episodes of vomiting after eating something hot that can damage your esophagus. There are also reports of people experiencing chest pains or having heart attacks."