In general, the videos being posted show potential new members (PNMs) showing off their outfits for themed events and explaining where they got each of the items they're wearing. Other videos offered behind-the-scenes tidbits of them getting ready or even some footage of the events themselves. As it turns out, the sorority recruitment process at Alabama is particularly intense, with more than 2,200 girls participating in rush each year.

As the videos have gained popularity, they've begun appearing in the "For You" tab of more people's TikTok apps. Some users are enjoying the content, while others are confused about why the videos were recommended to them. But regardless of whether TikTok's algorithm was logical, many users have became hooked.