Doja released the self-produced song 'Mooo!' on her YouTube channel in August 2018. The witty song quickly went viral and made her an overnight music sensation. The music video where she dances in a cow costume grabbed the attention of several celebrities, including Chris Brown and Chance the Rapper.
According to Doja, 'Mooo!' blew up because she added a music video. "I made a crappy video, but people loved it coz it's ridiculous.", she said in a video titled 'The Tale of Becoming Doja Cat' in July 2020. To date, the music video has received over 86 million views.
In 2019, she released an extended version of her debut album, 'Amala,' which included the Rico Nasty-assisted singles 'Juicy' and 'Tia Tamara.' 'Juicy' debuted at number 83 on the Billboard Hot 100, which was her first entry on the chart. Ultimately, the song reached number 41 and was certified Platinum in the United States.
Followed by it, 'Hot Pink,' her second studio album, arrived in November 2019. The album featured artists like Smino, Gucci Mane, and Tyga, and delving deeper The album's fifth single, 'Say So,' was a Top Ten hit on the Billboard 200, propelling her even higher up the charts.
The song actually got wider attention after it went viral on TikTok. She also performed the song on The Tonight Show Starring Jimmy Fallon in February 2020. The remix version of 'Say So' was released in May 2020 featuring Nicki Minaj.
The song topped the Billboard Hot 100, which was the first-ever for both artists.