In 2015, she punched the term “Ona”, which is short for ‘online persona’, through which she wants to show her generation is representing themselves online and engaging in online realities.
In early 2015, this online celebrity launched her new project to create herself as a celebrity by 2020, and that too entirely via the internet. She became famous because of her hard work. Social Media played a very important role in her growth.
She wanted to arouse her fans and don’t want to be slut-shamed or ignored for it. Leah founded a program under the alias of ‘Sarah White’. It was called the original naked therapy practice. Ona is against the fact that if somebody uses his/her sex appeal in art named it’s not art.
Ona Artist started by employing some of the usual tactics-a press release, an article in thought catalog, soliciting articles from journalists. But nothing much came out of it.
Social Media Presence
She already had two Instagram handles, each with a couple hundred followers-one for her art practice as a whole and one especially for selfies and modeling. Ona Artist is a therapeutic space, it’s a space for healthy expressions and explorations of arousal.
Her first post on the Ona Artist handle was made public on July 31, 2014, and now she has 4M followers. She started her YouTube channel named Ona on 5 November 2014 Which currently has 7.08K subscribers.
Ona once posted her butt pictures on the page called ‘The Butt Blog’ and the followers on her Instagram account boosted tremendously. This marked the beginning of Leah Schrager’s transformation into an Instagram model.
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94% of her audience is male that’s why Ona has to be playful and creative with the captions, photos, poses, and colors, so she approaches it as an art.
Apart from Instagram, Ona is functional on Snapchat, Facebook, and Twitter. Ona has her private website ‘Onagram’ for 1-on-1 private camming for which she charges $500 for an hour-long session.
