Milk Bar Founder Christina Tosi on Her Best Baking Advice and Her M&M's Collaboration (Exclusive)

Milk Bar Founder Christina Tosi on Her Best Baking Advice and Her M&M's Collaboration (Exclusive)

An essential feature on Milk Bar Founder Christina Tosi on Her Best Baking Advice and Her M&M's Collaboration (Exclusive), covering expert perspectives.

While Christina is making 100 of the highly-coveted Crunchy Cookie Crunchy Cookies herself, those who don't win can still re-create the sweet treat by signing up online to get the recipe. The Bake Squad host will also show users how to complete the Mars candy recipe from start to finish on her weekly Bake Club feed, which will air on Monday, April 4 at 2 p.m. EST.

Whether you're planning on trying out the decadent M&M'S recipe yourself, or you're getting started in your own baking journey, the dessert expert has some words of wisdom to set yourself up for success.

"In Cookie-land, my number one piece of advice is: Never underestimate the power of a tester cookie," Christina shared. "We do this at Milk Bar, I do this every time we make a cookie on Bake Club, and I do this in my own home kitchen when I'm when I'm just innovating and developing and dreamscaping about an idea."

By creating a tester cookie, Christina noted that new bakers can figure out whether their proportions are right, if their oven temperature is too hot or not hot enough, and they work out all of the other kinks before making an entire batch.

"Bake just one cookie on a baking sheet," the Milk Bar CEO said, before adding that it can help bakers figure out if their dough is the right temperature.

"If your dough is too warm, your cookie usually spreads flat," Christina said, which means that bakers should put the dough in the fridge. "If your dough bakes and doesn't spread enough, it means that you don't have the right ratio of fat to dry ingredients."

When a baker isolates one cookie from the rest, there's always a way to adjust before wasting an entire batch (and all of that hard work).

"If you bake a tester cookie, you always have the opportunity to tweak either what's in the bowl or the temperature of it," she continued.

While this can save a home baker from a few dozen bad cookies, Christina has continued this tester cookie method on a large scale as well in her own businesses.

"Even in professional baking terms, when we're baking hundreds or thousands of cookies at a time, we always bake a tester cookie. You just never know — what if someone mislabeled the sugar for the salt?" Christina said. "It is the smartest way to guarantee that you're going to have a killer batch of cookies come out of your oven."

Before you embark on creating that "killer batch of cookies," you may want to find out more about the James Beard Award winner's delicious collaboration with M&M'S.

Starting on March 29, you can scan the QR code on the back of any M&M'S Crunchy Cookie pack to sign up to be alerted for the limited Christina Tosi drop.

Sophia Al-Mansoor
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Sophia Al-Mansoor

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.