This year marks Daniel’s first season with the iconic Italian label, which was founded in 1967. "I’m hoping to pay homage to the history of the brand, but to write its next chapter, taking it to a new place and establishing what Fiorucci is for 2020," he said in a recent interview with GQ.

The Brit also operates his own namesake brand, Daniel w. Fletcher, and is busy juggling collections for both. "Working with a bigger team has been great," he shared. "When you’re running an independent label, such as DWF, you really have to do everything, so it’s felt amazing to have so much support and the team here are great."

Daniel admitted that the biggest challenge is keeping the two brands separate. "Figuring out what feels like Daniel w. Fletcher and what feels like Fiorucci when I’m designing is always something I’m conscious of. They are really different brands… I felt the same when I was at JW Anderson and Louis Vuitton," he explained.

"Collaboration has always been really important to me in my own brand," he added. "I’ve brought in artists, other designers, and musicians to work on collections with me and this is something that is also a fundamental part of Fiorucci’s history."