Through the use of mailing list services like Aweber, some web sites have made it their goal to build up a massive mailing list, which is where they focus all of their monetization in. It’s a great plan and it works really well. One example is to pump out really great content on a clean web site, then offer an exclusive offer or follow up email course. The goal here is to keep the focus directly on your content, and getting the user to subscribe to your mailing list. It’s much easier to continually stay in contact and convert a mailing list subscriber into a lead, then a one time visitor to your web site. Through a mailing list, you can also create an autoresponder series that will do all of the work for you, while you just focus on getting new traffic and subscribers through your site.
Finding the Right Revenue Model for Your Web Site
Just like all web sites are not the same, neither are the ways we generate traffic with our sites. From Amazon’s associate program, to Google Adsense to Contextual Advertising using yourself as a person brand, your options for generating revenue are limitless. The mindset you should have, is to continually try different methods and see what works best for you, while also keeping your user experience in mind.
