In a recent discussion with Sports Illustrated, John divulged why he's elected to randomly follow fans of his on the popular social media platform, and his reasoning for doing so reverberates with his long-standing online branding.

If you've followed John, then you'll notice he is a big fan of posting inspirational quotes that directly tie into his personal philosophies.

So why is he following "random" folks on Twitter? Well, as it turns out, the people he's clicking "Follow" on aren't really that random. John acknowledges that Twitter can be a cesspool at times (my word, not his), with tons of people expressing negative opinions that are geared towards merely castigating others instead of attempting to make a situation better.

John told SI: "I know that social media is most times a difficult, argumentative, and negative place, Twitter especially, because of the ability to hide behind the text. So what can I do? Send out good stuff, be honest with everybody, and then follow people that relate to the good stuff." 

He continued, "If I follow someone who is a 'negative' person on Twitter—their profile reads sarcastic, skeptic—and they like my tweets? They're not who they say they are, or they have a chance to change. If the experiment fails, so be it, but it's just me trying to use my presence to tip the balance."