Jason is actively aware of the dog-eat-dog world that entertainment news exists in. "Sometimes when you're in this world of clicks and all that, you start just focusing on numbers and bottom line," he told us. But in his eyes, "I would rather do what I do for the 100,000 loyal people who will show up every time" because those core fans "will let me live my life the way that I want that will let me build and scale my business the way that I want."
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And scaling is indeed in the cards for Jason. "We have an award show, we're getting into live events, we have a concert, a festival that we're building," he noted. "I have another book, I have e-courses coming out, you know we're not a one-pony show."
On top of that, he's working on syndication deals with big names such as MSN and Yahoo.
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His efforts are even extending to the White House, where he is working with the current administration to do more to support the Black community.
"I really believe that Kamala Harris and Joe Biden are doing a really bad job in messaging and getting out what they believe they're doing," Jason stated. "For the Black community, to the Black community. And what we're not going to do is wait until 60 days before the election to run, scramble, and beg Black people to vote for them."
His other forthcoming project, The Jason Lee Show, cannot go without being mentioned either.
"When I wanted to do The Wendy Williams Show in her absence, they went back and forth playing with me about doing it and said I wasn’t ready," Jason reflected on BET's decision. Ultimately, it all poised him to take on the task himself with his own show to prove to people "that you don’t have to wait for others to give you your blessings, you can do it on your own."
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"At Hollywood Unlocked Studios I built the first Jason Lee show set. I’m building the second set, which is dynamic, I’m closing all my partnership deals, and I’m still staying in control of my brand and my product," he told us of how it's all coming together.
Fans can expect its first leg, a podcast, to air Dec. 5, 2022, with Jason promising television syndication as well in the near future.
All in all, Jason is very much, in his own words, "a kid in a candy store right now. I feel like I can do anything." Between dinner dates with Madonna, genuine friendship with Rihanna, and even a mysterious "two individuals" he teased "that people would be shocked to see me working with," Jason is making his presence in the industry known in more ways than one.
