We’re not sure exactly when Bella Robson came out or how long it’s been up and running, but the brand saw a surge in customers when TikTok influencers began showing the brand on their respective platforms. In August 2023, one TikTok user, @mackenziemarie420, shared her experience buying from the brand.

On Aug. 30, Mackenzie posted a screenshot of her scrolling through Bella Robson’s Halloween collection after seeing another user, @brooklynminda, post about getting her an adorable Halloween-themed sweatshirt from the site.

In her screen share, Mackenzie clicked through Bella Robson’s site and saw that they were selling all of their Halloween graphic sweatshirts for $4.99, a significant price slash from the sweatshirts being $69.99.

Considering there must be something fishy regarding the price drop, Mackenzie asked her TikTok community to verify whether the clothing brand was legit.

“Has anyone ordered from here and received their items?” she inquired. “I ordered from here today and am scared it’s a scam😭. It's called Bella Robson.”

Mackenzie’s post received tons of traffic and was filled with comments from people who thought Bella Robson was a scam or had been burned by the brand before.

“I ordered also,” one user said. “No email confirmation, but they took the money. Then I just checked my bank account, and they took another $0.15.

“I tried placing an order, and it doesn’t go through either,” another chimed. “I’m a little bummed out.”