So, the rainbow Story ring on Instagram is tied to the content in the actual story. Your Story ring will automatically be rainbow-colored whenever you use specific Pride-themed hashtags like #LGBTQ, #Pride2020, #PrideMonth, #BornPerfect, and #EqualityMatters. Those hashtags will also appear with a rainbow gradient — because you can obviously never have too many rainbows, especially during Pride Month!

The hashtags aren’t the only new feature this month! Instagram also released a Pride sticker pack. You can find them by swiping up on the Story creation page and searching “Pride.” Using a Pride sticker will result in a rainbow Story ring, too. Instagram also brought back rainbow hashtags on grid posts (in your main feed), which is a feature they’ve used in past years during Pride Month. 

You might also notice a new photo effect when you go to take a selfie for your story. Instagram has added the Pride Frames filter for Pride Month, too. You can scroll through several different AR filters based on Pride flags, including LGBTQ+ Pride, Gay Pride, Transgender Pride, Lesbian Pride, Bisexual Pride, Asexual Pride, Pansexual Pride, Non-binary Pride, Intersex Pride, Agender Pride, Genderfluid Pride, and Genderqueer Pride. Whew! Way to be inclusive, Instagram!

The Pride Frames work for both still images and video and are most effective when used with the front-facing camera, so get ready to put those selfie skills to the test.