Many are calling Hailey out for appropriation after she posted the video, saying that she was employing a certain makeup technique, not mentioning that the look has been used regularly by Black women and Latinas since the 1990s.

In the original video, which was posted more than a month ago, Hailey is seen applying a brown lip liner and a clear glossy lip treatment from her beauty brand Rhode. "Ready for all the fall things including brownie glazed lips," the video's caption says.

This particular combination has long been a favorite of women of color, and while Hailey never claimed to have invented that particularly makeup trend, plenty of white women began to adopt the look and credited her as their inspiration. Eventually, women of color began speaking up, pointing out the absurdity of crediting a white woman with inventing a makeup combination that's been in use for decades.