Chung is an entertainment industry pioneer, to say the least.
She was born on November 5, 1993, in Winchester, Hampshire, England, to mom Gillian (of English descent) and dad Phillip Chung (mostly Chinese). Growing up, she was into dancing, art, and English.
Chung was accepted into two colleges to study art and English, but she attended neither. Instead, she went into modeling after being scouted by an agency at 16.
Relatively immediate success came her way but so did a lot of awakenings. After five years of being a model for many brands, publications, and music videos and developing body and self-esteem issues, she left, wanting to pursue an education in the arts or fashion journalism instead.
She then became a TV personality in 2006 but still did the occasional modeling. With her increased exposure through her TV and radio hosting gigs at Channel4, BBC, MTV, and many award ceremonies' red carpet arrivals, she secured higher profile modeling and marketing jobs.
This also brought to attention her unique and often inspirational fashion sense. Over the years, many celebrities have used her as their muse, and she has received quite a few awards for her contribution to the fashion community, including a British Style Award in December 2010.
And now we arrive at her writing accomplishments, something she has done for the longest but also the least talked about.
Throughout her years as a model and presenter, she has always been writing on the side. Her journey as a writer began in 2007.
Over the years, she has written for The Independent and British Vogue, still working for the latter. Chung has also put out a book — It — released on September 5, 2013.
Chung tried her hands at entrepreneurship in 2017 and launched Alexachung, a clothing brand. The company shut down in 2022. Now, she is a social media sensation, a YouTuber, and someone a big portion of the fashion industry looks up to.
