Snake Oil gets its name from an old scam involving selling bottled snake oil as a faux treatment for various ailments. And in the show, contestants each week get to hear from people who have businesses or products to pitch, though some of them are, in fact, "snake oil salesmen," or people whose products aren't real. The job of the contestants is to figure out which products are real and which ones are totally made up.

But they aren't alone. Celebrities like Ice-T, Jay Pharoah, and Adam Divine, among many others, help contestants try and figure out which products are real before they make their final determination. If the contestants guess correctly, they stand to win quite a bit of money. If they're wrong, then they could lose it all.

Some of the products in the Snake Oil trailer include a toilet with a small sink on the back. It promises to save one gallon of water per "boom boom" made in the bathroom. Another product is a line of luggage made from "locally produced" taxidermy animals. Contestants in each episode have to choose between two products, which are both outrageous, to figure out which is the real deal and which is a scam.