Twitch lost its biggest star when he signed an exclusive deal with Microsoft's competing livestreaming platform, Mixer. When Ninja signed on to the deal, he felt a pull towards Mixer due to his love and nostalgia for one of his favorite games, Halo, which was made by Microsoft Game Studios. Not to mention that the deal with Microsoft's Mixer went for an estimated $20 million to $30 million.

"As I look at the next step in my career, achieving bigger goals in the gaming industry with Mixer will allow me to have the perfect balance of opportunities and success," Richard said in a release at the time. 

He continued, "My roots as a gamer started with Halo, so working with Microsoft and coming over to Mixer felt like a natural next step. Capturing all the great moments in gaming and sharing in the wins (and losses) with a positive, community-focused environment that we can all be proud of – that’s why I’m here."