The CDC reports that road traffic accidents are the leading cause of death of kids under 5 — this is especially true in underprivileged areas around the world. As part of 3M's School Zone Safety Initiative, the company is collaborating with communities and government agencies to create safer school zones for 100 schools across 24 countries by the year 2024.

Mickey said of the campaign, “Taking this step to help underrepresented communities first, I'd say that's taking a step [forward].”

“We still have a long way to go,” the singer added.

You can learn more about 3M’s School Zone Safety Initiative here.