Seemingly, the ultimately goal with Unus and Annus (aside from selling merch, of course), is to learn which side members of society is on. And no, it doesn't seem to be rooted in any kind of legit behavioral science. Are you an Unus or an Annus? Similar to identifying with your Myers Briggs type, Unus Annus makes you look deep within yourself and figure out which person you are. 

Unus types, according to the Unus video "Only UNUS-es May Watch This Video," have a "kind heart, compassion, and driven nature." When Unuses "feel the lowest of our low, we rise up to the tip-tip top, not letting anyone or anything get in our way." Unuses are the life of the party, are sympathetic, creative, and don't worry about letting their emotions show. The Unus host claims that Unuses are better in every way.

But maybe you're more of an Annus. In the video "Only ANNUS-es May Watch This Video" we learn that Annuses "speak their truth, they let people know how they feel, they don't let anyone walk over them — ever." Annuses are confident, bold, brash, and are certainly headed for success. Seemingly Annuses are OK with putting down Unuses, though, since the Annus host starts off with calling Unuses "weak" and "passive-aggressive." 

Both Annus and Unus hosts want to see which one their two videos have the most views. Right now, The Annus video has 450,478 views, while the Unus video has 424,425. Pretty close, but it seems like there may be more Annuses — or at least, folks who wish that they were Annuses.