Businesswoman Soto, Rivera’s spouse, is the founder of the well-known eyebrow brand Giselle Soto Brows. The 26-year-company old’s is situated in Los Angeles, and she is from Oxnard, California.
Before she became a prosperous entrepreneur, she was just another student at a beauty school. Unexpectedly, the day after graduating, Soto was hired by a brow artist to work at her salon. However, Soto was fired without obvious cause after only 10 months on the job.
She found the motivation she required to start her own business in 2017 as a result of this new event in her life. Giselle Soto Brows was created as a result.
Visitors to the verified Instagram account of Giselle Soto Brow will notice the self-described moniker The BROW G.O.A.T., which serves as a visible indicator of the company’s success.
According to the biography, the salon’s work has also appeared in publications like the LA Times, Vogue, E! News, WWD, and others. A 2020 LA Times article listed Soto’s beauty parlor as one of the top 11 places in Los Angeles to have your eyebrows done.
This explains how her business has developed over time. She is referred to be the CEO of the flourishing beauty company in her bio on her private verified Instagram account, which also names Rivera, her husband at the time.
