Threads is now a top trending topic on Twitter and has reportedly crossed 100 million downloads in 7 hours, according to Zuckerberg.
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The Instagram text-based conversation app has been described as a place where communities come together to discuss everything from everything users care about to what will trend tomorrow.
The app went live on Apple and Android stores in 100 countries and will run without ads.
Experts say Threads is the biggest challenger to Twitter, which has seen many competitors emerge but could not displace the microblogging site.
Twitter has said it has more than 200 million active daily users.
Twitter responded to the new development with a two-word post, ‘Be kind.’